https://www.simonenili.com/home daily 1.0 2025-12-01 https://www.simonenili.com/si-tv daily 0.75 2020-08-05 https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1570847171911-7OFOX44PLTEQKS6JU71R/Screen+Shot+2019-10-11+at+10.25.47+PM.png Sports Illustrated TV https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1570847445156-VR9SQLN56M54UMSJYLPD/Screen+Shot+2019-10-11+at+10.29.59+PM.png Sports Illustrated TV https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1570847763708-3O344YNO03W1L3TILGDI/simockup1.png Sports Illustrated TV https://www.simonenili.com/life-vr daily 0.75 2020-08-05 https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1570981230018-HEBLK0PMIPSH5S4LWBOU/Screen+Shot+2019-10-13+at+11.39.45+AM.png LIFE VR https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1570982185484-39Y8ZEULMMA9H7LY63LI/lvr1.png LIFE VR https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1570982219576-7CIGSF7XG8Z48MK2P3FI/lvr2.png LIFE VR https://www.simonenili.com/people-tv daily 0.75 2020-08-05 https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1575845267081-ZQB9NHY9Y8EII1RC73PA/peopletv2.png People TV - TACKLING ALL DEVICES In 2016, I took on the role of Product Manager for PeopleTV, Time Inc.’s new AVOD streaming service for celebrity news and stories. The vision was for users to be able to plug into celebrity lives from any device. Working with the fabulous folks at Comcast Technology Solutions and Perfect Sense Digital, I oversaw the streaming product across a large variety of platforms including web, iOS, Android, Roku, Fire TV, Apple TV, Chromecast and distribution partners like Pluto, Amazon Channels and Tubi TV. https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1575785240222-R2XXW0CONXXGWLZ3YFZJ/peopletv1.png People TV https://www.simonenili.com/moodica daily 0.75 2020-08-05 https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1575838692814-I387JMVQLZ4QBTQ9LYGP/Screen+Shot+2019-12-07+at+6.46.12+PM.png Moodica - A NEW KIND OF VIEWER 2016 was a time when intense political discourse seeped into nearly all online conversation. Oddly-satisfying videos were bringing stressed people a kind of peace, and we were finding validation for our concept everywhere we turned. Our goal was to generate unprecedented amounts of passive video watching engagement, and then roll out with monetization in the form of native ads that mimicked Moodica content. https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1575759936539-RLXUR9IXIR1W2V9BZODO/EnragedHighlevelArrowworm-small.gif Moodica Digital Artists https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1575994468674-7NWCTA0PB456M32YXLXK/b71381efb04348a757e3528ce0647498.gif Moodica Filmmakers https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1572312046906-6980BU2O6S7Y5ADR3U4F/20140301_Trade-151_0124-copy.jpg Moodica Non-Profit Partners https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1575759802008-BBEC1OS603GLWM63TBJD/bf2f07bf178cb6b0783019ab71dd11bb.gif Moodica Travel Journalists https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1572313071316-NW7W8ZRQ3GK25C2JS9WW/UnrealisticUnconsciousDorado-size_restricted.gif.gif Moodica Youtube ASMR https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1572311883331-9WMXQ4SRWH4SOCCCTQ6A/source.gif Moodica Stock Footage https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1575765768314-3ICHXM1J2I0H5XOWBEDU/Screen%2BShot%2B2019-12-07%2Bat%2B7.04.51%2BPM.jpg Moodica https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1575765531943-ENGB39S99FQBSEZ31JYC/Screen%2BShot%2B2019-12-07%2Bat%2B7.25.15%2BPM.jpg Moodica https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1575765502253-9AUS25VNX1V5YIKKB1WH/Screen%2BShot%2B2019-12-07%2Bat%2B7.12.44%2BPM.jpg Moodica https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1575765829588-KLYUNTXSTJD5L4RHP5NE/Screen%2BShot%2B2019-12-07%2Bat%2B7.05.01%2BPM.jpg Moodica https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1575765578406-WQTQUHBMOHI3A964Y57K/Screen%2BShot%2B2019-12-07%2Bat%2B7.04.03%2BPM.jpg Moodica https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1575765869419-UDUZTJSESCC5L06RTDLL/Screen%2BShot%2B2019-12-07%2Bat%2B7.03.07%2BPM.jpg Moodica https://www.simonenili.com/sundancenow daily 0.75 2020-12-16 https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1575863682517-CJQDPQIACJSSIMEULGV9/docclubannual2.png SundanceNow Optimized: 40% annual subscribers https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1575856668357-EK6JIIBI5FRSEU5M695C/Screen+Shot+2019-12-08+at+12.40.52+PM.png SundanceNow https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1575863710224-3NYW3JZMU79KSOB18D4V/docclubannual1.png SundanceNow Original: 20% annual subscribers https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1575827575271-UJYKZRZ10SLNWBTSU0R1/docclub.png SundanceNow https://www.simonenili.com/warner-archive daily 0.75 2020-08-05 https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1575777658654-EQ6CR7OBL41QTD92WG3F/warner-devices.png Warner Archive https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1575842558400-ZUE3G7TZLVJ1QJUNTQEV/Screen+Shot+2019-12-08+at+5.01.09+PM.png Warner Archive https://www.simonenili.com/volunteer-work daily 0.75 2021-01-05 https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1609869030684-TMMFOS7A4I55O6BFVQMK/Screen+Shot+2021-01-05+at+12.41.37+PM.png Volunteer Work Despite the global pandemic, Ivan and I were able to meet virtually on a weekly basis to discuss his career aspirations and next steps! https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1575771299863-T5JO0LS2KKIZIR5FYCZG/0.jpg Volunteer Work Ayannah and me at the OIT U graduation at Twitter, where she presented her final project https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1571496955368-J7AWOOB3OY6WIQDFEEL7/28954406_10210887608011154_5115490161543572519_o.jpg Volunteer Work E and me accepting our award for Silent Auction over $100,000 at the National Equality Convention in Washington D.C. https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1575857809095-29BPU3HYOWEUWZ4Q6GG9/C4ENV37UYAEBKYR.jpeg Volunteer Work https://www.simonenili.com/hgtv-photo-inspiration daily 0.75 2020-08-05 https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1575753615114-F20IN5JR7UBWJH5ZCHZL/filterimage.png HGTV Photo Inspiration - Filter by Room, Style, Color & Shoppable By analyzing search data from HGTV.com and conducting in-person interviews, we found 90%+ users start collecting inspiration by deciding on a room to focus on, then playing with its style and color options. We used Room, Style & Color as starting points for filters, as well as adding a Shoppable facet so users could narrow down photo inspiration only by looks they could actually shop. https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1575754722020-YIY3QDW3I8LGAPFYMJCW/trendingimage.png HGTV Photo Inspiration - See the latest decorating trends By conducting an intent survey, we found 40% of HGTV.com visitors come to the site with no particular project in mind, but just to check out what’s new in decorating. To cater to these browse-for-fun users, we added a Trending Ideas section to Photo Inspiration. In the coming weeks, this new feature alone drew a 10% increase in returning visitors to the site. https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1575755618185-XH6B7C33OMUPAHKGI4QM/photodetailimage.png HGTV Photo Inspiration - Explore more like your favorites Once users found something they liked, they wanted to find more images like it. We introduced highly SEO-optimized Image Detail pages that led users down a rabbit hole of similar looks. Tapping “Discover More Like This” from a Detail page would drop them back into a feed of similar styles, leading to an average engagement of 50 page scrolls per visit. https://www.simonenili.com/contact daily 0.75 2025-12-01 https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/49864274-d589-4b8d-9f1f-5440713449e5/1757361033259-removebg-preview.png Contact https://www.simonenili.com/about-me daily 0.75 2025-12-01 https://www.simonenili.com/digital-commerce daily 0.75 2020-06-29 https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1593392941304-9H3J4TJIEHZ4PLTACMA3/filterimage.png Digital Commerce - Shoppable Storytelling In order for our expert HGTV & Food Network editors to be able tell exciting shopping stories, our team created a suite of CMS components for publishing shoppable reviews, galleries and how-to articles. In 2019 alone, Editors used these components to create 1,400+ pieces of shopping content. https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1593392964440-2ARW9AEJ8LDXPSRZCMY5/shop+the+look.png Digital Commerce - Shop the Look room photos Our team established a Shop the Look campaign in partnership with Wayfair in which items found in room photography on HGTV.com can be directly purchased. This initiative alone has brought in $5MM for partners per year and helps our users turn room inspiration into action. https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1593392980035-IZEAOCGKOQY1TFXX4LCA/shopping-hub.png Digital Commerce - Shopping Hubs In 2019, our team launched the first-ever dedicated shopping section on our brands for HGTV.com. This page includes all the bells and whistles our Editors need to turn our high-intent visitors into loyal shoppers. The components in this section consistently see +30% CTR over others, and establish HGTV.com as a shopping destination. https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1593388357128-7JF449KQL3P003G9069V/product+scraper+extension Digital Commerce - Product Scrapers, Auto-Affiliation & Tracking https://www.simonenili.com/resume daily 0.75 2020-08-06 https://www.simonenili.com/speaking-engagements daily 0.75 2024-09-23 https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1600965224993-4DRDCSSOLLLHQ8ZR5IEF/BigLight+%2F+October+7 Press & Speaking Engagments - BigLight Briefings Innovate & Adapt: Entertainment Media, Lockdown and Growth • OCT 7, 2020 When COVID-19 precipitated national lockdowns worldwide, almost every sector - from retail to airlines - faced an existential threat. In the fourth Biglight Briefing, we will be joined by Simone Barsky Nili, Product Director at Discovery Inc to explore the strategies entertainment media brands employed to overcome serious challenges and realise such stellar growth - and identify the lessons retainers can learn along the way. Event Link https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/659d60df-539f-4089-916b-deff780e784e/4fcecccaab3905bd3472ac3c9aab899c.png Press & Speaking Engagments - An Inside Look at CNN An Inside Look featuring Underscored • AUG 23 2022 In this event, we will hear from the team at CNN Underscored. CNN Underscored is approaching its five-year anniversary and is one of CNN’s fastest growing businesses and new sources of revenue. https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1621288145141-86RNUCN6TI6FT0O1T1YY/product+school+ecommerce Press & Speaking Engagments - Product School The Future of Ecommerce • MAY 2021 In this chat, CNN's Product Director of Commerce Simone Nili discusses the user behavior and technology trends shaping the future of eCommerce as more customers make online purchases than ever before, and what Product Managers should know about this "new normal" to best meet their users' needs. Event Recording Link https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1597259492421-EK2VDET26CGE6GHLHSG5/Screen+Shot+2020-08-12+at+3.10.48+PM.png Press & Speaking Engagments - Big Apple Film Festival BAFF Chats: Simone Barsky • APR 2015 Simone Barsky, formerly of the Sundance Now, discusses the future of documentary filmmaking and distribution with Big Apple Film Festival director Jonathan Lipp. Interview Link https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/6affd6d9-5a62-42d1-90c1-03bc50dfa3c2/FZuVUEAXgAA9l74.png Press & Speaking Engagments - Product School Inner Workings & Best Practices for Product-Led Transformation • AUG 12 2022 In this panel, we will be discussing Product-led Transformation with our moderator Sadaf Zahid, Group PM at Typeform; alongside Simone Nili, CNN; John Kennedy, Amazon; and Imran Qureshi, Google. Event Recording Link https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1597347248280-KI60E0CEJ6W0XR74IY0X/Screen+Shot+2020-08-13+at+3.33.58+PM.png Press & Speaking Engagments - The Verge Moodica’s relaxation videos are the next level of slow TV • MAY 2017 Talking to Creators, Simone Barsky describes Moodica, a free library of videos created to relax, de-stress, and calm viewers, as a “mental vacation.” Article Link https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1597257758043-E12P0SOXVFK1JHPG5HW6/highres_466348272.png Press & Speaking Engagments - Product Tank Portland What Kind of Product Manager Am I?: Simone Barsky • JUL 2020 A Product Management job can take many shapes and forms. This play-along, interactive talk walks you through the exact questions to ask yourself in order to figure out which Product role is right for you, so you can truly shine. Event Link https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1600965502302-WZV119LJ61JTOH72TGGL/Product-Led+Alliance+%2F+Nov+10 Press & Speaking Engagments - Product-Led Alliance Festival Navigating Product Management in Media • NOV 10, 2020 In the last decade, the entertainment industry has fused with user-facing tech more intrinsically than ever with new streaming methods, hyper-personalization and subscription services disrupting the linear TV and theatrical film market. Traditional media companies now compete side-to-side with emerging tech companies for eyeballs, engagement and loyalty. In this chat, Product Director Simone Barsky Nili talks about what it means to be a Product Manager in a world where major media companies must pivot their long-established cash cow businesses to capture digital-first consumers. Event Link https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1597259898013-Q196E3X69QVFF4XL722H/Screen+Shot+2020-08-12+at+3.18.09+PM.png Press & Speaking Engagments - VICE Moodica Is the Netflix of Zen Video Content: Interview with Simone Barsky • MAY 2017 VICE catches up with Simone Barsky, Project Lead of Moodica, the online trove of gorgeous high-definition footage that’s like meditation for your eyeballs. Interview Link https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/13a46c24-97b3-4dc6-9d78-0e37ce69153d/Simone+Nili.png Press & Speaking Engagments - Business X Design Conference What Designers and Product Managers can learn from each other • SEP 2 2022 In this session, Product leader Simone Nili will share her learnings of the best way for designers and product managers to work together, and how they can get better at their own functions while challenging each other. https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1628629767438-2ZRC3M8YFCGM8V0SLO6R/Webinar-+Combating+Burnout+as+a+Product+Manager+by+CNN+Director+of+Product++promo.png Press & Speaking Engagments - Product School Combating Burnout as a Product Manager • AUG 18 2021 In this chat, Product Director, Commerce at CNN Simone Nili talks about strategies for identifying and avoiding burnout in high-pressure, fast-paced product roles. Event Link https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/3047e193-3ea2-4fb1-83b2-4d44a88fe27b/unnamed-1.jpg Press & Speaking Engagments - GrowthSchool Discover Your Perfect Product Management Role • MAR 2023 This play-along, interactive talk walks you through the exact questions to ask yourself in order to figure out which Product role is right for you, so you can truly shine. https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1598985854807-KFBH28C361TYQV1FKMSA/0.png Press & Speaking Engagments - #ProductCon Panel: Achieving Product-Market Fit in Saturated Markets • SEP 2020 Moderated by Richa Pareekh. Product Lead at Uber. Panelists include: Simone Barsky. Director of Product at Discovery Aurimas Adomavicius. President of Devbridge Group Alexa Maturana-Lowe. Director of Product at Fivetran Event Link Speaker Link https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1605646683529-EEBX03R7V8T058PNX0Q0/global-experience-summit-2020.jpg Press & Speaking Engagments - Global Experience Summit 2020 Product Live: What Kind of Product Manager Am I? • NOV 17 2020 By breaking down the day-to-day responsibilities of PMs working in different roles, org types and business models, this play-along, interactive talk walks you through the exact questions to ask yourself in order to figure out which Product role is right for you, so you can truly shine. Event Link https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1597258455598-YQG0EX84KKTBC3ZG7QH6/simone-bigmarker.png Press & Speaking Engagments - Tech Circus TV Tech Circus Meets: Simone Barsky • AUG 2020 In this interview with Simone Barsky, Director of Product, Home & Commerce at Discovery Inc, we will be discussing her career background, how and why she went into product, and the learnings she’s had along the way! Event Link https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/6afb85c8-0105-482c-bf86-78bb4332e409/1724869845299.jpg Press & Speaking Engagments - Out in Tech Leadership Conference Gold Cohort Facilitator • SEP 2024 Led a cohort for Out in Tech's Leadership Conference of over 500 LGBTQ+ tech professionals – from managers to C-Suite execs focusing on leadership and professional development. https://www.simonenili.com/underscored daily 0.75 2023-11-13 https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/2f788b8f-58b9-4ca9-bdfa-83229524044a/Screen+Shot+2022-08-15+at+12.18.50+PM.png https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/4d1db6b0-af78-4d7f-b748-ae72e5ba21b9/Screen+Shot+2022-08-15+at+12.55.12+PM.png https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/a80a6192-88ce-46b9-bbc4-f1ff37129be2/b9WuwDZw.png https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/4579e3bf-660f-4c5a-ba96-89cab4315021/Screen+Shot+2022-08-15+at+12.18.29+PM.png https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/d17d6621-c82d-4e39-b53a-8dc055c40bbb/M3egP-k0.png https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1660583733391-EOL00AMTDHIMF0LT1X5Q/Screen%2BShot%2B2022-08-04%2Bat%2B1.16.44%2BPM.jpg CNN Underscored https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1660584455792-JS53S9ELLHOOHC3RGMHL/Screen%2BShot%2B2022-08-15%2Bat%2B1.26.41%2BPM.jpg CNN Underscored https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1660584840300-Y98DLB7D07Y522G6Z4RK/Screen+Shot+2022-08-15+at+1.30.17+PM.png CNN Underscored https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1660585371158-NCH19P1OOONVFY4Q158W/unnamed.jpg CNN Underscored https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1660586542458-K7NF0AM7WM5Y3HDDURUI/Screen%2BShot%2B2022-08-15%2Bat%2B2.00.31%2BPM.jpg CNN Underscored https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1660586738279-WTCDRPGSJ466EN5A2BGV/Screen%2BShot%2B2022-08-15%2Bat%2B2.04.50%2BPM.jpg CNN Underscored https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1660587004608-15A3P2AFRXWRNG7Z5J50/screen_shot_2021-06-22_at_2.29.44_pm.jpg CNN Underscored https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/1660587281260-73N5KPF3ZNK99M3HK8SR/Screen%2BShot%2B2022-08-15%2Bat%2B2.14.10%2BPM.jpg CNN Underscored https://www.simonenili.com/ai-powered-shopping daily 0.75 2025-12-01 https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/87d55261-3f54-48c9-8d7a-4be146977d8d/product_finder_with_ai_summaries_-_desktop_and_mobile_mocks__1_-1.png https://images.squarespace-cdn.com/content/v1/5d93823e8b2c8247c2814c26/2a241b92-c845-4140-85ab-597339c7d18e/Adobe+Express+-+animation+%283%29.gif